Story

Wyrd, said like “weird,” means Fate. Its roots are in Nordic mythology: Urd (Fate) is one of three feminine beings called Norns that weave together the strands of time. 

 

 The Norns live with two swans beneath an ash tree at the center of the cosmos, where they gather water from the Well of Fate to continually revive the tree’s branches. The water trickles down through the roots and into the mortal world. Destiny flows from the Heavens for our earthly interpretations.

 

Fate is also written in our DNA, coiled up like rolls in a pianola to be played out in our habits, moods and physical features. Some of us tend towards lazy melancholy and others nervous cheer, but we all just want to feel good.

Plant essences have been used for millennia to do just that. Fine resins and oils culled from bark, leaves, petals and seeds are packed with molecules, both fragrant and healing, that seem divinely designed to assist in our health and happiness. Spearmint helps us focus, sweet orange elevates our mood and frankincense calms our breath.

 

 

We create exquisite goods from organic and sustainably wild crafted plant essences for home, beauty and well-being. Our face and body oils feature a custom CBD blend that works in sync with the other botanicals to terrific effect. They make you look good and feel good. Based in New York's  Hudson Valley, we pour these bottled treasures in small batches and work with artists to make the packaging distinctive and meaningful.   

Elevate your daily rituals and improve your Fate. Welcome to our Well.

 


 

VALUES

 

I   BIOPHILIA

We celebrate the natural world and believe in the power of plants to transform the skin and psyche. 

II   CREATIVE ALLIANCE

We partner with artists who have uncommon vision to create distinctive products.

III   PARADISE NOW

We promote pleasure and well-being through plant essences and employ art, myth, and science to gain a deeper understanding of ourselves. We are children born to flower in our own eternal potion.