Wyrd is run by Zopi Kristjanson, a horticulturist based in New York's Hudson Valley, who designs and tends to perennial gardens during the growing season.
The venture was born out of quiet winter months, and built around a Nordic myth as a nod to her Icelandic heritage. Zopi works with Yoonhwa Jang on the design, and collaborates with artists and herbalists to make potent products that resonate. Using all organic and sustainably wildcrafted botanicals, each formula is blended and poured in small batches.
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Welcome in.
Our values
I / Biophilia
We celebrate the natural world and believe in the power of plants to transform the body and psyche.
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II / Creative Alliance
We work with artists who have uncommon vision to create distinctive products.
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III / Paradise Now
We promote pleasure and well-being through plant essences and explore art and mythology to gain a deeper understanding of ourselves. We are children born to flower in our own eternal potion.